Marketplace Dashboard Overview

🔍 How to Access the Dashboard

You can access the Dashboard in two ways:

• Click Dashboard in the top menu bar

• Or click the SellerLegend logo in the top-left corner of any screen

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🧭 What Does the Dashboard Show?

The Marketplace Dashboard offers a centralized view of your account’s performance:

• Displays key metrics for either a single marketplace or an Account Group

• Shows data in the native currency of the selected marketplace or group

• Lets you monitor performance over a custom date range

You can learn how to create and manage Account Groups here.
To switch between Marketplaces or Groups, use the Marketplace Selector in the top-left of the screen. Learn more about switching marketplaces here.

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📈 Key Performance Tiles

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At the top of the Dashboard are four configurable tiles (expandable to more):

• Each tile displays metrics over a custom date range

• Click “View in Dashboard” to sync the chart and stats below to that tile’s range

• Click the date in the top-left of the tile to change the reporting period

• Use the three dots in the top-right to:

  • Change the tile color

  • Hide or show the tile

  • Access the Profit Breakdown

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📊 Sales History Chart

This stacked bar chart summarizes daily performance for the selected date range:

• Revenue Bars: Stacked by Promo Sales and Non-Promo Sales

• Cost Bars (inside revenue bars): Show COGS, PPC, Fees, Taxes, and other expenses

• Profit = Revenue bar height minus cost components inside

📌 Features:

• Hovering shows a dynamic legend with daily breakdowns:

  • Revenue (promo + non-promo)

  • Costs (COGS, Fees, PPC, etc.)

  • Units (orders, refunds, promo units, etc.)

• Use the legend to:

  • Show/hide data series

  • Change colors

• Download the chart or underlying data using the transparent download button at the top-right

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📊 Chart Filters (Tabs)

Use the chart filters to focus on specific performance dimensions:

Hovering over the chart updates the legend on the right with daily values.

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📦 Product Statistics Tab

Provides a detailed breakdown by product, sorted by number of orders:

Key Columns:

Sales & Orders

• Orders, Units, Refunds, Refund %, Promo Units, Non-Promo Units

• Ordered Product Sales, Per Unit Revenue

Revenue & Costs

• Revenue, Fees, Commissions, Promo Amount, Taxes, COGS

• Shipping Cost, Miscellaneous Cost, Other Operational Expenses (OOE)

Traffic & Visibility

• Sessions, Page Views

Advertising (PPC)

• PPC Orders, Impressions, Clicks, Cost, Sales, TACOS, Conversion Rate

Profitability

• Net Profit, Net Margin, Net ROI

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🌍 Marketplace Selector

• Appears only if you have multiple accounts or groups

• Use it to switch dashboards between Marketplaces or Account Groups

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📊 Dashboard Widgets

Each widget gives you specific insights into your business. Here’s a brief of each:

🛍 Top 10 Best Sellers

• Bar chart of top-selling products for the selected date range

• Hover to see SKU, ASIN, Revenue, Units, Profit

• Link to Sales Statistics

📈 Products with Positive/Negative Trends

• Compares current vs previous period performance

• Green = previous; Yellow = current

• Shows SKU, Revenue, Profit, Net ROI, etc.

• Links to Sales Statistics

🔄 Repeating vs One-Time Customers

• Pie chart showing customer loyalty split

• Click to view customer list

• Covers all orders since onboarding (not filtered by date range)

👥 Customer Segmentation

• Pie chart based on your defined customer segments

• Initially shows 100% unsegmented

• Learn how to set segmentation rules

🌎 Relative Performance by Marketplace

• Pie chart comparing units sold across marketplaces

• Hover for Revenue, Profit, Units

• Shows all marketplaces, regardless of dashboard filters

💰 Operating Expenses

• Table of expense types and values

• Link to Incurred Expenses

📦 Products Widget

• Shows total, active, buy box–holding, and inactive products

• Link to Products List

• Updates every 8 hours

• Not affected by dashboard date range

🛒 Promotions Widget

• Lists all promo codes used in orders

• Editable “friendly name” support

• Link to Orders screen

🧾 Account Valuation Widget

• Estimates the cash, cost, and retail value of your inventory

• Based on today’s values (not affected by date range)

• Includes inventory across all marketplaces

📅 Upcoming Restocks

• Shows products nearing stockout based on alert settings

• Includes reorder date, quantity, and capital required

• Link to Inventory Settings

🔄 Returns by Disposition

• Pie chart breakdown of return reasons during the selected date range

• Link to Returns

👁 Watchlist Summary

• Lists watchlist reasons and number of customers tagged

• Link to Customer Watchlist Reasons

❌ Cancelled Orders

• Pie chart showing canceled vs total orders

• Covers all historical orders (ignores dashboard date range)

📦 Long-Term Storage Fee Forecast (*)

• Predicts upcoming Amazon LTSF charges

💸 Average Customer Cross-Sell / Lifetime Value (*)

• Shows average revenue per customer over lifetime and cross-sell period