Why Your PPC Dashboard Shows Lower YTD Values

📌 The Reason

When SellerLegend onboards your data, we retrieve as much historical information as Amazon allows. Unfortunately, Amazon imposes different limits depending on the type of data:

• Orders: Up to 18 months of historical data

• PPC (Advertising): Only 60 days of historical data

⚠️ What This Means for You

Because of this restriction:

• Your current month view (default PPC Dashboard setting) will usually display correct values.

• Your Year-to-Date (YTD) view may appear lower than expected, since SellerLegend cannot access PPC data older than 60 days.

📅 Example Scenario

• If you were onboarded on 1st March, Amazon’s 60-day PPC lookback covers the start of the year.
  → Your YTD values will be accurate.

• If you were onboarded later in the year, your YTD values will look increasingly incomplete (or “anaemic”).

✅ Looking Ahead

As SellerLegend continues to accumulate your PPC data from the day of onboarding:

• Your YTD figures for the next calendar year will be fully accurate.