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Home/KnowledgeBase/Explain To Me/Why Do You Not Track/Rank Keywords Or Handle Buyers’ Product Reviews?

Why Do You Not Track/Rank Keywords Or Handle Buyers’ Product Reviews?

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🛡️ SellerLegend and Amazon Terms of Service

📌 Our Policy

At SellerLegend, we have a strict policy:
👉 We will never knowingly provide any features or facilities that could infringe on Amazon’s Terms of Service (TOS).

When you use Amazon’s website, you agree to their TOS. One of the strict prohibitions is the collection of keyword ranking data.

For reference, you can review Amazon’s Conditions of Use.


📖 What Amazon’s TOS Says

When you opened an Amazon account, you accepted the following terms:

“Amazon or its content providers grant you a limited, non-exclusive, non-transferable, non-sublicensable license to access and make personal and non-commercial use of the Amazon Services.

This license does not include:

  • Any resale or commercial use of Amazon Services or its contents

  • Any collection and use of product listings, descriptions, or prices

  • Any derivative use of Amazon Services or its contents

  • Any downloading or copying of account information for another merchant’s benefit

  • Any use of data mining, robots, or similar data gathering and extraction tools.”


âś… How SellerLegend Stays Compliant

We take pride in being 100% compliant with Amazon’s rules.

  • SellerLegend accesses your Seller Central account data only via Amazon’s official developer tools.

  • Specifically, we use the Merchant Web Services (MWS) API (and its successor, the SP-API).

  • These APIs provide structured access to seller data — but Amazon intentionally limits access to certain categories.


🚫 What Amazon’s API Does Not Provide

Through MWS/SP-API, Amazon does not allow access to:

  • 📉 Product Review Tracking

  • 🔑 Keyword Rankings

  • 🔍 Product Research / Product Scouting

While technically we could provide this information via non-approved methods (such as screen scraping with robots), we refuse to do so.


⚠️ Why We Avoid Screen Scraping

Using screen scraping or similar methods would:

  • Violate Amazon’s TOS

  • Risk penalties against SellerLegend

  • More importantly → risk penalties against you as a seller

Even if the likelihood of enforcement may appear low, Amazon has a history of taking sudden and severe action against violations — even after long periods of tolerance.


🏆 Our Commitment to You

We recognize that this puts SellerLegend at a competitive disadvantage, since some other providers do offer these restricted features.
However, we made a deliberate choice:
👉 We will never risk your Amazon account privileges.

Protecting your business always comes first.

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