The PPC Dashboard

🧭 How To Get Here

From the main menu, navigate to:
PPC → PPC Dashboard

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🎯 What Is It For?

• Provides a snapshot of your PPC performance across campaigns by marketplace within your selected date range.

• Displays data for one Account/Marketplace at a time.

• Use the Marketplace Selector (top left) to switch between different marketplaces if you have more than one.

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💡 Hints & Tips

• Each widget in the dashboard can be filtered or searched just like on standard screens—treat them like mini-screens.

• You can toggle columns in tables using the Table View button, same as in the View Manager.

• If Keyword Performance or Term Performance widgets are absent, you can find them via the top menu under PPC.

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🖼️ Screen Print

(Insert screenshot of PPC Dashboard here)

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📋 Main Components

🌍 Marketplace Selector

• Use the dropdown to choose the marketplace to view PPC data.

• Only one Marketplace can be selected at a time.

• If you have just one marketplace, this selector is hidden.

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📌 Performance Indicator Tiles

• These tiles display high-level PPC metrics, tailored to the selected timeframe.

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📈 PPC Chart Legend

• Four performance categories are displayed via separate charts:

  • Sales

  • Cost

  • Measures

  • Performance

• Click on specific legend items to toggle visibility within the charts.

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🎯 Campaigns Widget

• Provides a detailed breakdown of each PPC campaign.

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📂 Ad Groups Widget

• Lists all ad groups within campaigns, showing the same metrics as campaigns.

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📑 Table Fields Explained

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