Adding New Marketplaces – The Connections Screen

📍 How to Get Here

From the main menu, go to:
Admin → Connections

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🧭 What Is This Screen For?

The Connections screen is used to link your Amazon Seller Central account with SellerLegend securely.

• SellerLegend uses the Amazon Selling Partner API (SP-API) to establish a direct and secure connection to your SellerCentral accounts.

• You don’t need to copy or paste sensitive tokens or credentials manually.

• When adding Marketplaces, you will be automatically redirected from SellerLegend to Amazon Seller Central for authentication and authorization.

🌎 Amazon Marketplace Regions and Their Country Codes

SellerLegend supports the following regions and marketplaces

🇺🇸 North America (Unified NA Account)

📝 Brazil operates separately but is technically grouped under North America in some APIs.

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🇪🇺 Europe (Unified EU Account)

📝 India is often listed under EU for reporting alignment but is not part of Unified EU operations.

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🇮🇳 India

Note: India operates under its own tax regime and is isolated from EU/NA account structures.

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🇯🇵 Japan

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🇦🇺 Australia

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🇸🇬 Singapore

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🇦🇪 Middle East (UAE, KSA, Egypt)

Screen Print

• The Connections screen will show the title and Seller ID of each eligible account

• For each account, there is one section showing

  • The connection status for the Seller account (Selling Partner API) and

  • The connection status for the Advertising account (Amazon Advertising API)

• Below each section, there’s a list of all possible marketplaces for the  specific region

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➕ Adding a New Marketplace

To add a new marketplace:

1. Click the “Add New Connection” button at the top right.

2. On the next screen:

   • Enter a friendly name for the account.

   • Select the Amazon Marketplace region from the dropdown.

3. Click Create to initiate the connection.

✅ SellerLegend supports onboarding multiple marketplaces across different Amazon regions using the same Seller ID.

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📋 Screen Overview

🔐 Account

• Amazon Accounts are grouped by Seller ID and Region (NA, EU, IN, JP, AU, SG and ME).

• This section shows all associated seller marketplaces with relevant connection details.

🌍 Selling Partner API (Connection to Amazon Seller Account)

• Lists all marketplaces linked to the Seller ID.

• Marketplaces shown in bold  indicates marketplaces already onboarded.

• Marketplace shown as ‘Pending’  indicates marketplaces not yet onboarded.

To onboard a Pending marketplace:

1. On the connections screen, click !Continue next to the relevant account.

2. A pop-up will appear with a list of marketplaces supported for the Amazon account region

3. 

4. Select the desired marketplaces and click Start Now.

5. Once complete, the status will update from Pending to Started.

6. The onboarding process for the new marketplace will proceed in the background

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📊 PPC API (Connection to Amazon Advertising Account)

• Displays all marketplaces where PPC integration is available.

• Bolded names = PPC connection active.

• “Pending” = PPC connection not yet established.

To connect PPC:

1. Click Continue next to the desired marketplace

2. A pop-up will show eligible marketplaces for PPC.

3. Select the desired marketplace(s) and click Start Now.